4th Dec updates...

Hi all,

Today i have just done a very tedious research on 25 different tuition agencies in Sg ( almost all tuition sites i can find) . Wow.. it was indeed very tiring and it took up half of my day but the effort was greatly rewarding. I have compiled it in a report and ready to present to Ben after he's back from Thailand. I knew this step was critical before we take a leap into dis market. This is to ensure a certain amount of assurance. As the proverb we learned from Sun Tze:

知彼知己，百戰不殆；不知彼而知己，一勝一負；不知彼，不知己，每戰必敗

So it is said that if you know your enemies and know yourself, you will not be imperiled in a hundred battles; if you do not know your enemies but do know yourself, you will win one and lose one; if you do not know your enemies nor yourself, you will be imperiled in every single battle.

I have gathered the different styles and ways of different agencies go abt tackling this business. All in all , i could conclude it in 3 points,

1. The market is although saturated but powerful players are rare. Many agencies do not put in much effort in developing and grooming the tuition matching business. Old & traditional ways still prevail. eg; getting clients through a small 3cm by 4cm column in the newspapers every week is the only means of generating 90% of their business after chatting with one of the agencies aunties through the phone. Yesterday, i just went out with my friend and she was mentioning that she has never saw a hometuition matching services appear in mrt train billboard or any where on the streets. If one really do, she believe it's easily another Recruit Express which eat up the whole market share that's floating around, which is also the reason y so many newbies still enter into this market.

2. For the top few agencies, half of it are also the top search while one keyed in "tuition singapore" into google search box. The other half i believe is through real world marketing.

3. our entry can be said to be pretty optimistic.

I look forward to the findings gathered at Thailand.